AFC signs Central Asian rights deal with Saran Media International

The Asian Football Confederation (AFC) has today announced that Saran Media International will be their new media partner in Kyrgyz Republic, Tajikistan, Turkmenistan, and Uzbekistan, as well as Kazakhstan from 2021 to 2024.

Saran Media International’s exclusive deal covers the AFC’s major national team and club competitions, including but not limited to the FIFA World Cup Qatar 2022 Asian Qualifiers Final Round, the AFC Champions League and the AFC Cup from the 2021 season, the AFC Asian Cup China 2023 and the AFC U23 Championship Finals in 2022 and 2024.

With their valuable experience in international football production and established presence in the Central Asian markets, Saran Media International will provide wider distribution and more extensive coverage of the AFC competitions in the region, and offer high-quality broadcasting services through various outlets including Saran Media International’s pan-regional TV channel Alma Sport as well as their own OTT offerings.