The new look and feel will be prominently featured across all fan focused touch-points with the AFC competitions in the coming years, from the match venues, to television broadcasts and social media channels.
A particular focus for the AFC will be to bring fans of Asian football, fresh and visually captivating content across all of the AFC’s official channels including its sought-after and multi-lingual social media profiles on Facebook, Instagram, Twitter, Weibo, WeChat, Toutiao, Douyin, LINE, VKontakte and Telegram, and the AFC’s website. The spirit behind the brands will also be reflected by the AFC and its commercial partners across a wide range of marketing activities planned to engage fans across the Continent in the coming years.
The rebranding was managed together with the AFC’s exclusive commercial partner FMA over a 15-month period and was informed by deep stakeholder collaboration and extensive consumer research across Asia. This process ultimately informed the unique character and design of the new competition brands.
Inspired by football stadiums and the colours Asia’s national teams wear proudly, the dynamic visual arrangement for AFC national team competitions embraces the very places where Asia’s champions are crowned and fans support the Continent’s best national teams and biggest heroes.